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Donnie Wilcox

User Testing & Research

Test Your Product Before Your Users Do.

Build products with confidence. I provide actionable insights, not just task completion rates.

The Challenge

The High Cost of Assumption

Building features based on "gut feeling" is the most expensive way to develop software. Teams often spend months engineering solutions that solve the wrong problem, or solve the right problem in a way that users don't understand.

Without validation, you risk launching features that fall flat, increasing churn, and wasting valuable engineering cycles on rework.

The Solution

Insights, Not Just Data

My testing services aren't just about checking if a button works. They are about understanding why users behave the way they do. I connect user behavior directly to your business goals.

Launch with Confidence

Know exactly how users will react before you ship. Validate your flows and messaging to ensure day-one adoption.

Objective Clarity

Replace internal debates with external evidence. make decisions based on what users actually do, not what stakeholders think they do.

Strategic Alignment

Use highlight reels and direct quotes to align your entire organization around the customer's true needs and pain points.

How It Works

From Hypothesis to Insight

01 Day 1-2

Hypothesis & Planning

We define exactly what we need to learn. We align on the core assumptions, key user tasks, and success criteria for the feature or product being tested.

02 Day 3-5

Recruiting & Setup

I recruit representative users who match your actual customer profile. We set up the testing environment (scripts, prototypes, or live sites) to ensure smooth execution.

03 Day 6-8

Execution

I run the sessions. I observe not just what users say, but what they do—identifying friction points and moments of delight.

04 Day 9-10

Analysis & Insights

I synthesize the raw data into actionable insights. You receive a clear report ranking issues by severity, backed by video evidence and direct user quotes.

What You Get

Actionable deliverables, ready for your roadmap.

Video Highlight Reels

Don't just take my word for it. Watch your users struggle with the specific interactions we idenfitied. These clips are powerful tools for stakeholder buy-in.

Severity-Ranked Issues

A prioritized list of usability problems. We distinguish between 'showstoppers' that block revenue and 'polishing' items that improve delight.

Executive Summary

A high-level overview of the findings, suitable for leadership. We answer the big question: 'Is this feature ready to launch?'

Unmoderated User Testing

Fast feedback on tasks

$3,900

Fixed Investment

Task Study (5 Users)

Participants

5 Remote Users

Timeline

2 Weeks

Deliverables

Video Reels, Report, Executive Summary

Scope

Up to 5 users and 5 tasks

Get Your Proposal

FAQ

Frequently Asked Questions

Details about my testing process.

The earlier, the better. Testing a prototype is significantly cheaper than refactoring live code. However, we can also test live products to diagnose conversion drops.
I use professional recruiting platforms to screen and schedule participants that align with your target demographics and behaviors.
No. However, you will receive a video highlight reel of the sessions. This is a powerful tool for stakeholder buy-in.
It depends on the scope. For surveys, I use Hotjar or Typeform. For unmoderated tasks, UserFeel. For deep dives, I use Zoom/Google Meet recorded via Lookback or equivalent tools.

Get Started

Let’s Build Something Exceptional Together.

Whether you need strategic UX leadership, hands-on design, or comprehensive digital transformation, I’m ready to help you achieve your goals.